A newsletter is a procedure companies use to send informational or promotional content via email to a subscriber list. A newsletter is sent to the email of customers of the company or people who have registered for this purpose, either through a particular form on the website or in other ways. Usually, we provide an incentive to customers to subscribe, such as a promotional code.

Having prepared recipient lists, we create information material for our customers to promote our products and services. The right content, the proper segmentation of the audience, and the ideal time to send the newsletter are the keys to success for our campaigns. All this follows the correct techniques and restrictions imposed by the GDPR (General Data Protection Regulation).

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